Outreach Campaign

To request a new Outreach Manager campaign, create a support case as follows.

Note: The Outreach Manager support team will respond to your initial request within 2 business days. The response will include a template to gather the necessary branding and scheduling information.

1. On the Main Menu, click Support > Success Community > Contact Client Support Center.
   The case classification page appears.
2. Click the Additional Services category.
3. Click athenahealth Population Health Services and then click Create Online Case.
4. Fill in the fields on the case creation page.
   Note: You can ignore the athenaOne Record Type and athenaOne Record ID fields.
1. Subject — Enter "Outreach Manager Campaign Request."
2. Description — Enter the following information:
• Campaign type
• Requested start date for the campaign
• Whether to use Live Operators for the campaign
5. Click Create Online Case.
   A case confirmation page appears with the case number.
6. If you have screenshots or other files that you want to send with your case, click Add Attachment and select the file.
7. You can track the progress of your case on the Support page of the Success Community.

1. Display the Outreach Manager page: On the Main Menu, click Patients and select Outreach Management.
2. Click the name of the campaign under the outreach population.
3. Click Patient List.
   A list of patients in the campaign audience appears.
4. You can select a list by clicking one of the following links near the top of the Patient List tab:
   • All — List of all patients in campaign.
   • Contactable — List of patients who will be messaged by this campaign.
   • Hold — List of all patients who will not be messaged by this campaign because:
   • Information (email, mobile number, etc.) needed by the type of content in this campaign is missing.
   • Information (PCP name, Patient Name, etc.) needed by a token in the content of this campaign is missing.
   • Excluded — List of all patients who will not be messaged by this campaign because they have been manually excluded (local exclusion or global exclusion).
     Note: Patients who are excluded because they already have an appointment scheduled do not appear in this list.
   • Unmatched — List of all patients who were imported but didn't match any patients in the athenahealth Population Health database.
5. You can view the following information about each patient in these lists, and you can edit all information except the patient's name, age, and ID:
   • Patients — Shows the patient's name, age, and ID. Click the patient's name to access the patient's Person Center.
   • Exclusion — Controls whether to exclude the patient from the campaign.
   • Email — Required for email campaigns.
   • Phone — Required for phone call campaigns.
   • Mobile — Required for text message campaigns.
   • Consent To Call — If you use athenaClinicals or athenaCollector, Outreach Manager automatically checks this box after nightly data transfers for patients who have explicitly consented to receive SMS messages, as indicated by the Consent to text field on the Quickview, Check-in, and Patient Registration pages.
   • Consent to Text — For text campaigns, select this option for each patient who has explicitly consented to receive SMS messages. If the client does not use athenaClinicals or athenaCollector, you must manually gather this information and check this box to ensure that the patient has explicitly consented to receive SMS messages.
   • Language — Indicates the patient's primary language.
   • PCP — Lists the patient's primary care provider, along with the PCP's address and phone number.
   • Address — Lists the patient's home address.
6. At the bottom of the page, click Save Patients to save your edits, or click Export Patient List to export the list of patient to Microsoft Excel.

1. Display the Outreach Manager page: On the Main Menu, click Patients and select Outreach Management.
   A list of outreach populations appears.

2. For the outreach population of interest, click a campaign.

3. Click the Performance tab on the left side of the page.
   Metrics for the campaign appear.
   
4. Review the Overall metrics for the campaign near the top of the page.
   • Patients Contacted indicates the number of patients who received campaign messages.
   • Closed Cases is the number of patient cases closed.
   • Scheduled is the number and percentage of patients who scheduled an appointment in response to the campaign. This heading reflects the selected campaign, for example, "Schedule Annual Wellness Visit" or "Schedule Breast Cancer Screening."
5. Review the detailed metrics (below the Overall metrics) to see how many appointments were scheduled based on each message type sent during the campaign. For example, you can see the total number and percentage of patients who scheduled a wellness visit based on the first contact by text message.
   
   Depending on the type of campaign messages sent, you may see these metrics:
   • Delivered — Message was successfully delivered.
   • Bounced (email only) — Email failed.
     Note: Bounced emails are excluded from content success rates.
   • Opened — Patient opened the message.
   • Clicked CTA — Patient clicked the call to action in the message.
   • Submitted — Patient performed the intended action on the page.
   • Closed Cases — An operator completed a case/transaction with a patient.
   • Called — Patient was called (if applicable).
   • Scheduled — Patient was successfully scheduled.
   • Not Sent (text only) — SMS failed.
   • Unsubscribed — Patient opted to unsubscribe.
6. Click a metric to view the patients associated with that metric.
7. Click Export All near the top of the page to export metrics for all patients and all content.
8. Click Export Performance Result List at the bottom of the page to export detailed results to Microsoft Excel.