Campaign Builder

athenaCommunicator

You can use this page to run standard campaigns, population health campaigns, and health awareness campaigns, and to create custom campaigns.

Note: As an alternative to GroupCall population health and health awareness campaigns, your organization can use automated wellness outreach campaigns. athenahealth configures and updates automated wellness outreach campaigns for you; you do not need to set up and maintain your own campaigns.

 

 

  • Notes on your athenaCommunicator Services Agreement:

    • You must comply with all federal and state regulations regarding mass messaging, as well as all contractual requirements with athenahealth.

    • As a Communicator customer, you agreed not to use GroupCall campaigns for Marketing purposes per your Communicator Services Agreement.

    • We consider the following messages as Marketing:

      • Offers of elective or cosmetic services (for example, a sale or reduced price on an elective procedure or medication)

      • Encouragement to schedule an elective or cosmetic service (for example, advertising a provider is now offering a certain elective or cosmetic service)

      • Offers of any kind of contest, sweepstakes, or raffle

      • Any other message made for commercial purposes that does not include a health care message

    • You may use Campaign Builder for non-marketing, billing-related messages so long as:

      • The campaign is tailored to a specific audience (meaning, for example, that the campaign is not sent to your entire patient base);

      • The campaign does not conflict with any applicable law, including but not limited to time of day or message frequency restrictions; and

      • The claims associated with the campaign have not been sent to debt collections.

    • Please reach out to your Customer Success Manager directly with any questions.

 

 

 

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